POP Paddleboards is a company conceived by three riders with three different ideas about what it takes to make a great paddle board. With backgrounds in surfing, long distance paddling, and racing, the O3 Science combines these three different perspectives to carefully R&D every product before external testing is conducted. Using three heads instead of one ensures a final product that caters to a variety of different SUP backgrounds, riders, and riding styles. The O3 science is why POP boards are among the most well-rounded SUP boards in the industry.