About Us

On November 25, 2011, West Coast Paddle Sports opened it’s big roll-up door for business in San Diego. But first let’s go back in time a little. In 1993 my wife and I opened Bob’s Mission Surf in Pacific Beach, California. We wanted to offer that ‘mom and pop' feeling to a little local surf shop. We wanted a place for surfing friends and family to come and hang out and feel at home.  We went back to my roots of growing up around some of the local surf shops of San Diego. Shops that were fun and cool to visit, to see who and what was going on in the surf community.

We owned our shop for 18 years and it truly became the full service, friendly neighborhood shop steeped in the surf history and culture that we envisioned. But slowly we saw a change in the surf industry that made owning a small shop more and more difficult. Competition was getting more fierce for a dwindling population and the arrival of large corporate surf centers were certainly drawing away the customer base. In addition to all that the surfers that we catered to was getting older and thinning out. Something needed to change and in 2004-2005 it did in the emergence of Stand Up Paddling.

I had a surfing friend who dabbled in stand up and eventually got me on an SUP and gave me a wooden paddle and I haven’t looked back. Since 2005 my passion has been everything stand up. We were the first surf shop in San Diego to offer boards and paddles. We started renting some basic boards. We made new friends. We saw the industry take off. It revitalized the little shop. We started educating potential paddlers and grew into a major source for ‘all things sup’. At the same time, through our associations with paddle compaines, we started getting involved with the various outrigger canoe clubs of San Diego. We have been stocking novice through expert outrigger paddles and gear. But with the growth of the paddle sports, our little shop became too small to maintain the high level of inventory and services need. Our solution? Sell the surf shop and focus entirely on standup in a larger location.

So, on November 25, 2011, with the help of family and friends, West Coast Paddle Sports opened it’s big roll-up door for business. At over 1800 square feet with 16 foot ceiling in a warehouse setting, we can now offer the finest boards and paddles from some of the leaders in the Stand Up industry.  We have set aside work space for customizing paddles and deck pads and making sure all your needs can be handled in a clean and professional environment.  We now have plenty of space for packing and shipping as well.  Our shop is fast becoming a destination for group gatherings as we can offer space for after-paddle get togethers and video screenings and even lecturers. We are proud to be a part of the Stand Up Paddle family.

We hope you enjoy this new internet site. We will strive to have any of the presented items on hand and ready for shipping as well as the ability to special order products.

Thank you for your continued support. 

Bob Long

And Now:

At the beginning of 2018 West Coast Paddle Sports and The SUP Connection combined forces to offer the paddler community even greater services and support.  We have relocated the original WCPS one unit over to a bigger nicer show room setting.  We have expanded the service area to over 600 square feet.  And with the addition of The SUP Connection's water front access at Historic Liberty Station on San Diego Bay, we are able to offer rental, lessons and group tours.  We even can teach you canine buddy how to paddle with The Sup Pup California.

Please stop by the new shop and see where we are taking the future of Stand Up Paddling.

BL